We always like to recieve product news here at RSM, it is even better when it is a new film, particularly about a car sub culture that is difficult for us to see first hand in it's native habitat.  So we were very happy to get information sent to us about Dustin Volo's "Volo : The Cars, The Culture & The Camera".
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Dustin Volo is one of the most celebrated and accomplished photographers within the low riding culture. His childhood love for photography has led him to take pictures of some of the most creative built automobilles of the last 20 years. The documentary, “Volo: The Cars, The Culture, & The Camera” presents his entire photography career, as well as his lifetime passion of low riding.

The 18 minute documentary covers Volo’s love for cars, his admiration for the low riding culture, and his career as a professional photographer. The documentary was directed by Reggie Reagor and produced by DRG Films. The production company has just completed the projects “A Love Supreme: U-N-I & Ro Blvd. The Documentary”, Those Chosen’s “Soundclash” music video, and El Prez’ “Floss Angeles” music video. Each of the 3 parts of the documentary will be released online over the next 2 weeks.

Check out the trailer

Volo: The Cars, The Culture, & The Camera Documentary Trailer from DRG Films on Vimeo

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You can check out more of Volo's work at www.elvolo.com. For more information, please log onto www.drgfilms.com.  We'll be keeping an eye on this one for sure!

 



Posted on: March 15, 2010 07:00



One of the great things with the internet is the fact that very different car cultures are all represented and available to us with just a few clicks.  If you really want to get a great flavour of the Californian low riding scene then the place to head to is the blog of Jae Bueno.  The site acts as both a document for Jae's experiences in and around the Californian scene and a place for him to share his fantastic photographs.

We grabbed a few minutes of his time to find out a bit more about the man behind the site and what inspires him.



What is your history with low riding culture?  Were you bought up with it, or did you get into it later in life?
Growing up in East Los Angeles I was exposed to the lowrider culture at an early age. I would see lowriders daily. I've always had a interest in cars especially custom cars. In high school I drove a Cal Look 1969 Volkswagen and after high school I got into the Import Scene and drove a fixed up Honda Civic. Throughout my teen and adult years I attended various car shows including lowrider show and documented them with a camera. A couple of years ago I decided to get more serious about my photography and though the lowrider culture would be a great subject since there is so many great subjects.
 
How did you get into the photography side of things?
I've always liked to take photos to document the car shows I've attended so as the technology got better I kept buying the latest and greatest camera. Eventually I happen to be at the right place at the right time and started to contribute images to Lowrider Magazine which also drove me to step my game up and get serious about my technique and equipment.
 
What equipment do you use?
I'm a Nikon shooter. In my bag today is a Nikon D300 body, Nikon 17-55mm 2.8 lens, Nikon 50mm 1.8 lens, Nikon 70-200 2.8 VR lens, Sigma 10-20mm Wide Angle lens and a Nikon SB-600.
The 17-55 2.8 stays on the D300 body 99% of the time.
 
As well as cars you also take great portrait shots, which do you prefer to do?
Thanks! Portraits are a new medium to me so I will have to say that cars are my preference.



 
Who/what is your inspiration?
My family inspires me to keep at photography. They are my biggest supporters. I also have to say that the cars and their owners inspire me as well. When you see how much work has gone into the building of a car you want to try your best to capture the beauty of the car.
 
Low riding culture is worldwide, are people in California aware of European's building low riders from Mercedes and the like, what do they think of that?
People in California are aware of the car culture in Europe. Because of the Internet we are only a mouse click away from being in touch with someone from another country. A lot of lowrider clubs have chapters in Europe so they are kept aware of who is building what and who they are using for the build. You will always have a segment of the culture that thinks a lowrider should be an American car from the 40's to the 80's and then you have enthusiasts like me who appreciate individuality and creativity.
 
Which do you prefer, the traditional bombs, or the later more widely recognised low riders?
That's a tough one but I will have to say the more "traditional" lowrider.
 
Going low or bouncing high?
Going low. I think hopping contests create unnecessary drama in the lowriding culture.



What sort of people are building low riding cars now?
These days you have people that run multimillion dollar companies, recording artists, clothing company owners and of course your everyday hard working individual.  

Any chance of you making a book of your photography?
I've thought about it and I just might do it when I think my photography is up to publishing standards and people will actually want to buy a book with my photos.
 
Any shout outs, thanks, etc. etc. you want to send out?
I'd like to thank my wife Stephanie and my kids Caila & Julian. Without their encouragement and understanding I could not be the photographer I am today. I'll send thank yous to the rest of my family and friends. I have to also thank John Jarasa, Joe Ray, Tanisha Brown for allowing me to contribute to their publications. My fellow LIL photographers, Big Fern, Danny D, Tattoo Tony and the rest of Lifestyle Car Club, Eric Valdes, Marco Patino and Nikon for making such great products!



We'd like to thank Jae for taking the time to do the interview and for sharing his photographs with us.

Don't forget to check out his site : http://jaebueno.wordpress.com/



Posted on: October 28, 2008 04:14



In honour of the Oscars we've come over all Hollywood with the recommendations this time.

First up with have all round Retro legend and hero to any right minded individual, Steve McQueen.  More specifically we have McQueen's Machines: The Cars and Bikes of a Hollywood Legend which details the famously petrolheaded McQueen's find array of machinery.  Just about any one of which we'd give a major organ to own.

 

 

Next we have a DVD for a change.  Rockstar Games are more famous for producing the Grand Theft Auto series of games.  During the course of that they commissioned a video to be made about The Majestics lowrider club from Compton, LA.  That video is called Sunday Driver and is worth opening your wallet and getting.


 

Thirdly we have more American cars! Muscle Car Confidential: Confessions of a Muscle Car Test Driver is the collected tales of Joe Oldham who through the golden age of the American muscle car got behind the wheel of pretty much all of them.  His stories are really well told and the whole book is a quality product with some really great photography.

 

 

So finally we bring it all the way back round back to Hollywood.  Sure this one falls firmly in the coffee table territory, but it is such a fun book with some great photographs and some stunning cars in it.  Star and Cars does exactly what it says on the cover.  Its photos are fantastic and the pages are filled with little snippets and facts to go along with the sumptuous picture content.  Stick it on your birthday list, or treat yourself right now..

 

 

We hope you find something you love in this little selection...



Posted on: February 25, 2008 04:06