It is easy to take for granted now the idea of 'trying out' car modifications on your car before doing them, a quick lap around photoshop and you'll be able to alter your cars colour, ride height and wheels pretty quickly. More radical modifications can also be performed, or if you are lucky you'll have a Busselecta type web page for your car.
There was a time before all this was at hand, back when skilled illustrators were required to fulfil these visions. One of the best known illustrators in the UK is Steve Kirk, with the work he did for Street Machine magazine.
Initially the idea was in two sections, in the first Street Machine magazine from May 1979 we have a Motorvation section that concentrates on modifying details:
Here we can see some illustrations and text around bonnet scoops, the section was introduced with the text "Street Machine's idea sketchpad. Each month I'll be trying to stimulate your imagination with ideas bridging the whole customising spectrum from detail topics".
The partner to the early Motorvation was "Custom Profile" :
Here the Austin Cambridge is taken as a base and illustrated in a number of different guises. This section was more than just pictures and went a bit more in-depth into the technicalities of achieving the look.
Later in Street Machine Magazine's life the two sections effectively became one, each month a theme was picked and Steve was provided with guidelines for cars to draw and back they would come. Motorvation was a great way of expressing ideas and stimulate thoughts, it is a shame that we no longer get this monthly injection of ideas.
The ideas are still as valid now as they ever were, here is a little selection
December 1996 'Pro Street' theme:
February 1999 'Roadsters' theme:
January 1993 'Morris Minor' theme:
November 1979 'Street Racers' theme:
There was once hope of a book, but I don't know how far that ever got. So for now we just need to scour ebay for back issues of Street Machine to get our Motorvation.
Posted on: July 16, 2008 03:10